Advisory Committee of the PPP

Key Appointment Holders of the Advisory Committee


Mr Matt Kovac (Chairman)

Mr Matt Kovac is the Executive Director at FIA, the food industry’s first regional industry platform that works with 50 multinational, regional and local brands, ingredients and packaging companies as part of its membership. He reports to a board of regional CEOs, presidents and other senior executives that represent a diverse range of food, beverage and ingredients companies.

Matt manages a team of 15 full-time secretariat staff at the non-profit association based in Singapore. He is responsible for delivering policy and regulatory outcomes across sustainability, food safety, trade and health & nutrition on behalf of industry and in collaboration with governments and other critical stakeholders and has full management of the association’s P&L.

Matt sits on a number of voluntary and unpaid committees providing strategic and operational advice such as the Asia Pacific Economic Partnership (APEC) steering committee of the Food Safety Cooperation Forum’s Partnership Training Institute Network; The Singapore Government’s Food Standards Committee that sets standards ranging from e-commerce rules to new plant based products; and an exco member of Singapore’s Future Ready Food Safety Hub (FRESH) that drives food safety research and helps build food safety science capabilities in support of local food innovation.


Ms Lee Gee Chyn (Deputy Chairperson)

Ms Lee Gee Chyn is the Regulatory & Scientific Affairs and Nutrition manager at Nestlè Singapore Pte Ltd since 2014.

She sits as the Vice-Chair in various different workgroups under the Food & Beverage Industry Group in the Singapore Manufacturing Federation (SMF) such as the War on Diabetes Workgroup, Waste Management Workgroup, as well as the Code of Advertising Practice. She was elected as the SMF Health & Nutrition Co-Chair and has set the framework for Marketing to Children Interpretative Guidelines, which was achieved by strategizing and aligning with industry members. The guideline was adopted and enforced by Advertising Standards Authority of Singapore (ASAS) in 2015. She is also in the Advertisement to Children Workgroup and Testing Methods Harmonization Workgroup (2017).

Some of her achievements include working with authorities on food-related topics like, extending the list of permitted ingredients, additives and nutritional profiling.

Advisory Committee Members



No Organisation's Name Advisory Representatives Designation
1 Borouge Pte Ltd Mr Pratyush Bandyopadhyay Vice President - Packaging 
2 Coca Cola Singapore Beverage Mr Khairul Anwar Ab. Gahani Public Affairs, Communications and Sustainability Director
  Coca Cola Singapore Beverage Ms Kimberly Lai (Alternate) Public Affairs and Communications
3 Procter & Gamble (P&G) Ms Junie Tok Director
4 Sheng Siong Group Ms Lin Rui Wen Executive Director, Sheng Siong Group


Government Agencies

No Organisation's Name Advisory Representatives Designation
5 Enterprise Singapore (ESG) Ms Yeo Meow Ling Director, New Industries
  Enterprise Singapore (ESG) Ms Kelly Wong (Alternate) Development Partner
6 National Environment Agency (NEA) Mr Koh Joon Hong Director, Waste and Resource Mangement Department
  National Environment Agency (NEA) Mr Pierre Ng (Alternate) Deputy Director (Planning & Development), Waste and Resource Management Department



No Organisation's Name Advisory Representatives Designation
7 World Wide Fund for Nature (WWF) Ms Koh Wei Lin Materials Expert


Trade Associations and Chambers (TACs)

No Organisation's Name Advisory Representatives Designation
8 Packaging Council of Singapore (PCS), Singapore Manufacturing Federation (SMF) Ms May Yap Chairman
9 Singapore Food Manufacturers’ Association (SFMA) Ms Angeline Lee SFMA EXCO (Director of Sustainability)
10 Singapore Retail Liquor Shop Association (SRLSA) Mr Rodney Goh President
11 Waste Management & Recycling Association of Singapore (WMRAS) Mr Michael Ho Emeritus Senior Member


Research Institutes

No Organisation's Name Advisory Representatives Designation
12 A*STAR Dr Li Xu Senior Scientist, Institute of Materials Research and Engineering (IMRE)


Co-opted Members

No Name
13 Mr Albert Lim
14 Mr Ong Lye Huat